Designed the campaign, including posters, newspaper mailers, stickers, buttons, and a flaming logo for television spots. Posters are 22" x 48". The effort in this campaign was to emphasize that the steaks are broiled over actual flames.

Since fire has such a primal effect on humans I decided to emphasize that element in order to reach the viewers at an emotional level. I didn't just show fire, it permiates the entire image, like an inferno. The seafood items are deep fried, so in order to keep them inside the concept I showed them on a pier next to water that has a flaming sunset casting a glow over the scene.